buyer persona

buyer persona

buyer personaA buyer persona is a semi-fictional representation of your... More is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer personaA buyer persona is a semi-fictional representation of your... More(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

https://blog.hubspot.com/marketing/buyer-persona-definition-under-100-sr