If you’re looking to create a marketing lead capture form that actually converts, then you’ve come to the right place. In this blog post, we’ll be sharing our top tips and tricks for creating a form that’s both effective and user-friendly. We’ll be covering everything from what fields to include (and which to avoid), to how to design your form for optimal conversions. So whether you’re just getting started with lead capture forms or you’re looking to improve your existing form, this blog post is for you. So let’s get started!
Lead generation forms can be any sort of design. What functions it has depends on are the requirements for your business.
The important thing is that the form is part of a clear Call to Action that is relevant to your business.
- A payment form that delivers a PDF
- Register a new user for your website
- An email field for a subscriber
- A contact form that gets a first name and phone number
- A legally binding with a signature field, entering into an agreement with your business
- A survey
- A booking form
- Register an event
- Calculate someones age, or a combination of prices.
- A conversational form that leads the user on a journey.
- Connect to a third party service like Hubspot
How to design your form for optimal conversions
If you’re looking to create a lead capture form that converts, there are a few things you should keep in mind.
- First, make sure you include the essential fields that will give you the information you need.
- Then, design your form for easy use and clear instructions.
- Finally, test your form out to see how it performs. By following these tips, you can create a lead capture form that’s both effective and user-friendly.
- Make sure your forms do not slow your site down.
Tips and tricks for improving your forms
Now that you know the basics of creating a lead capture form that converts, here are a few additional tips to help you take your form to the next level.
- Try to keep your form as short and concise as possible. The more fields you include, the higher the chance that potential leads will abandon your form altogether. So only ask for the essentials and leave out any optional fields.
- In addition to form length, the design of your form is also important. Make sure it’s easy to understand and use. Use clear instructions and labels, and consider using a consistent layout for all your forms.
- Finally, don’t forget to test your form before you launch it. See how it performs in different scenarios and make changes as needed. By constantly testing and improving your form, you can ensure that it’s always converting at its best.
At Margaret River Websites, we use Fluent Forms Pro to provide a complete set of options. It comes pre-packed with form templates. It is very easy to build out your own custom forms, and simply add them with a shortcode to any page.